Posted for Paula’s B&W Sunday.
A while back we were on a journey through Jordan. Don’t misunderstand now: I’m not trying to present myself as a member of the somewhat dubious club of footballers Teddy Sheringham, Dwight Yorke, or Dane Bowers (from the gay ‘music’ group Another Level). I’m not trying to say that I have been to see a leading and profitable brand business with Nordic focus in oral hygiene, cleaning and painting tools, that with the help of knowledgeable staff, innovative products and extreme retail expertise are consumers ‘and retailers’ favorite. Oh no. That’s not what I am saying.
What I am trying to share is that I somewhat recently undertook a tour of the Hashemite Kingdom of Jordan – an Arab country in the Middle East / West Asia that borders to Syria in the north, Iraq to the north-east, Israel in the west and Saudi Arabia in the south-east. Continue reading